Traidea develops your company in Europe and help you generate sales immediatly



		Commercial name Having an easy, cosy or trendy commercial name could have a huge impact on your daily commercial trade. It defines your visual communication and is the first message given to the public. Many companies exclude this important step in their research, which could result in an inappropriate or funny meaning once translated… Logo Your logo is the first element viewed by the public. It is the identity of your company and when professionally designed, will increase the positive impact of your marketing. We can create one according to your company type (institutional, commercial, public…), your image (serious, fun…) and your audience (young, adult, senior…). A unique, superior logo in .AI format size, can be formatted to fit perfectly any of your presentation [from thumbnail size to any size]. Baseline / Motto “Just do it.” Everybody knows this baseline and can match it to Nike. Our work is to determine the right baseline for your industry that will accommodate your ambition. Promotion materials (merchandising) “Be visible by the mass is selling to the mass” Boost your distribution channel by integrating this essential step of your strategy to push emotional and reactive sales. (shop design, goodies, gifts, flyers and of course packaging…) Main advantage : 1) Visibility (attract customers’ attention in the point of sale, acknowledge the existence of your product) 2) Emotional sale 3) Take your competitors place in shop We can do : 1) Creation of all your promotion material, from design to production. 2) Distribution, set the retail network which will be your demo your kit 3) Animation, hire salesmen to promote your product Street marketing “Influence the end user to buy.” Street marketing consists of promoting your product one by one and individually (for example, the distribution of flyers in the street, or candy giveaways). It’s mainly recommended for well-known companies that have already maintained their brand and want to engage in active promotion. Street marketing could greatly be used for product launching, new store grand openings, special Christmas sales… Internet website The world’s cheapest mode of communication, aside from word of mouth. Your website is your company’s door to the world. It can show them your products, factories, spirit, and point of sales… This is necessary if you want to develop your business. Our webdesigner can help you do this complicated task professionally and according to your global brand image. With or without database, e-commerce or not, our developer will help you find the right tools for all your needs. Company profile Who are you ? Where are you from ? the media should know you in order to talk about your business. Providing company information, financial ranking is the first step. Company catalogue According to your company image and products, we can design and create your company catalogue and distribute it to all your customers. Our services also include the printing management coordination. International trade fair Trade fair is the centerpiece of your distribution channel program. It shows your credibility and permits you demonstrate your brand new products to numerous journalists and buyers from all around the world. We can help you communicate on this event, organize your trip, hotel booking, trade fair stand and organization. Of course we can also print invitations and send it to your customers and to the press.


		Marketing experts will tell you that a well-planned public relations campaign is often far more effective than advertising. Public relation consists of promoting your company and your products to your audience, which can be materialised in different formats such as press releases, press conference, company profile and news… Public relation is a very strong post in one’s company marketing program with the mission for mass media coverage. Our expertise : - Corporate press release - Product press release (products positioning and PR reaction) - Press conference organization (find prestigious location, prepare the meeting content, invite customers and media) - Work in close relation with specialized PR agencies in different activities such as IT or clothes. - Build the press roadmap and define the next outlook

		Media Plan constitutes the domain of advertising. Before engaging in any campaign and monetary investment in promoting your name and products, your should first define in your media plan your target (visibility, goodwill, % of additional sale...) and focus all your action according to your targetin the right media. To be efficient, all actions must be documental. To achieve your proper target, our experts will guide you in these following actions : - Defining a clear and reachable target according to budget - Defining the media segmentation and power - Build the media plan schedule - Defining the concepts to prepare the appropriate media - Negotiate with the purchasing center to maximize the budget - Manage of technical issues... - Record the campaign result and generate statistics