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Our complete studies include the following details :
- The size of the market and the sector growth rate
- The channel coverage (hypermarket, VAR, direct, internet...)
- The key stakeholders (names and contacts of the sector leader)
- The public policy and regulations of your sector
- The logistical issues (port of entrance, customs, stock...)
- Specialized press and marketing channels
- Your product visibility in the market
- Your competitors, market share, image, contacts...
- Your competitors distribution channel
Our studies also included strategic advisement :
- How to enter the market (entree ticket)
- How to define your niche in the economic environment
- How to place your product and the their pricing strategy
- How to promote your products (PR, channel, direct...) |
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Before spending money and time trying to sell products in
Europe, we must determine if the product or service you want
to export will be feasible and profitable.
Our analysis is sales-oriented. This study do not
aim to help the designer to develop even better designs and
products in the future but mainly pinpoint actual products.
Our method :
- Pinpoint product differentiation
- Highlight product specification and innovation
- Communicate on the FAB (Features / Advantages / Benefit)
- Send the product to key users for test
- Start media coverage and check interest
- Start the preliminary sales network and return feedback
Decision : Stop or Go decision
If Go, finalization of the Business Plan
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